Leo, represented by the lion, is the zodiac of those born between July 23rd and August 22nd, and they are impossible to miss. They are the jocks of the zodiac, intent on being center stage. Their charisma and magnetism make this a natural and easy venture for Leos. They are ambitious and will do whatever it takes to achieve their goals. As a fire sign, they are big personalities with equally big hearts. They are often a pleasure to be around. For Leos, rules tend to be “guidelines” and are easy to disregard. Like the lion, Leos are natural born leaders and unfazed at ruffling a few feathers. They can be seen as authoritative and autocratic, but it is simply the lions way. Associated with the Sun, Leo may believe they are the center of everything.